The Rising Costs of Google PPC: A Challenge for Small Businesses in the Post-Pandemic Digital LandscapeThe Rising Costs of Google PPC

In the ever-evolving digital marketing world, Google’s Pay-Per-Click (PPC) advertising has been a staple for businesses seeking online visibility. However, recent trends have shown a significant increase in costs, making it increasingly challenging for small businesses to compete. According to a Tinuiti report, Google search Cost-Per-Clicks (CPCs) have risen by 19%, pushing overall ad spend up by 17%. This uptick in advertising costs, especially in the post-pandemic era, is squeezing the budgets of smaller enterprises.

Understanding the Shift in Google PPC Dynamics

The landscape of Google PPC has transformed dramatically. Mobile search ads have seen a 19% increase in spend, while desktop and laptop searches are not far behind. Tablet search ads, although smaller in number, have witnessed a substantial 19% increase in CPC. These numbers point to a highly competitive and expensive environment, especially for businesses with limited advertising budgets.

Why Organic SEO Is the Sustainable Alternative

As Google PPC becomes less accessible due to rising costs, Organic SEO emerges as a more sustainable and effective strategy, particularly for small businesses. Clever Clicks’ SEO Services offer a powerful alternative, harnessing the complexities of Google’s algorithm to ensure longer-lasting results and higher quality traffic. Here’s why Organic SEO is a game-changer:

  • Lasting Impact: Unlike PPC, where visibility ends with the campaign, SEO provides enduring results. Your website continues to attract traffic long after SEO efforts are implemented.
  • Targeted Traffic: SEO allows for more precise targeting, reaching audiences who are actively searching for your products or services, leading to higher conversion rates.
  • Cost-Effectiveness: With no need for ongoing ad spend, SEO is a cost-effective strategy, especially important for businesses mindful of their budgets.
Organic SEO Services

The Clever Clicks Approach to SEO

At Clever Clicks, we understand the importance of measurable results. Our SEO strategies are designed to turn clicks into clients, delivering real, tangible outcomes. We take pride in offering SEO Boost, a ‘one-off’ package starting at just £299. This service is an excellent way for businesses to experience the benefits of organic SEO without long-term commitments or contracts.

Experience the Difference with Clever Clicks

Our approach is unique – we don’t tie clients into contracts because our results speak for themselves. We focus on creating bespoke SEO strategies that align with your business goals, ensuring that you not only rank higher but also attract the right traffic to your website.

Join the Clever Clicks Success Story

Join the myriad of businesses benefiting from our expert SEO services. Whether you’re looking to boost your online presence or navigate the complexities of the digital landscape, Clever Clicks is here to help. With our hands-on approach and commitment to excellence, we ensure that your business isn’t just seen, but also heard.

Organic Search Engine Optimisation

Get in Touch for a Free, No-Obligation Quote

Ready to explore the potential of organic SEO for your business? Visit Clever Clicks SEO Services today and get in touch for a free, no-obligation quotation. Discover how our clients are enjoying increased traffic and let us show you the real power of organic SEO. With Clever Clicks, it’s not just about clicks; it’s about turning those clicks into clients.

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